BURGER KING CASE STUDY Term Paper Example | Topics and Well Written Essays - 1000 words

BURGER KING CASE STUDY - Term Paper Example Thus, in modern marketing strategies, marketers have mastered the art of creating a need for their product or service offerings or constantly surprising the marketplace, an area where they have a high level of dexterity (Boone and Kurtz 11). The â€Å"Whopper Freakout† marketing campaign of Burger King is one of them. Although the forefront intention behind this was to find out if Whopper was the market’s favorite burger sandwich, the basic goal was still to create a need because this potentially resulted to word-of-mouth promotion highlighting the major justifications of the said product. The â€Å"Whopper Freakout† marketing campaign was a promotional strategy underlying the concept of viral marketing campaigns. Thus, aside from this, there are other principal advantages and disadvantages of using viral marketing campaigns to promote a product. One possible disadvantage of viral marketing campaign is the risk of flooding negative opinions associated with a cert ain product or brand. Viral marketing could potentially be successful on the part of the company if it is associated with positive conversation on a certain product or brand (Faheem 3). ... Thus, applying viral marketing would just ensure giving more to its advantage while ensuring at some point a fast-paced promotion. Therefore, it is clear that the major advantage of viral marketing campaign is speed (Schirmer 33). Through the word of mouth, if information is just only associated with positive opinions, viral marketing campaign is reliable based on the effectiveness of the speed of promotion. Thus, this would further minimize the additional cost that should be incurred in the dissemination of information that would be associated with the product or service offerings or brands. 2. Discuss the factors that resulted in the success of the Whopper Freakout campaign. Also enumerate the possible drawbacks of the campaign. One of the elemental factors that made Whopper Freakout campaign a success is the fact that Whopper was already one of its market’s favorite burger. In the event that this burger would have substantial issue, it would eventually become an integral co mponent of consumers’ conversation in their daily lives, especially among those who have positive experience with this product. This is due to the fact that Whopper is a consumer good in a form of food. Considering that every people need to eat daily, Whopper Freakout campaign is such a strong strategic marketing campaign in order to reinforce customers regarding the prevailing status of the said product. Furthermore, when consumers would be informed about the status of the said product and they have important concerns as in line with their relevant impressions of it, application of viral marketing campaign would make sense. In fact, the success of this marketing activity is highly dependent on consumers’ first impression (Allen 151). As stated earlier, since

Inventory Introduction Essay Example for Free

Inventory Introduction Essay An Undergraduate Thesis Manuscript submitted to the faculty of the Department of Communication Studies of Cavite City Campus, Cavite State University, in partial fulfillment of the requirement for ITEC200A- Undergraduate Thesis Part 1 for the degree of Bachelor of Science in Information Technology. Contribution no.___ Prepared under supervision of Mr. Norman Duarte. INTRODUCTION Nowadays, there are major changes that happened in our everyday lives. Since most of the changes are caused by the advances in technology, it is necessary for us, people to be familiar with the technological developments encountered today. Changes are inevitable and one should be able to go with the flow to stay in the business. Technology made a large contribution in the improvement of our life. Many businesses are engaging with the use of advance technology in order to become competitive. Through the use of modern technology, the work of an individual becomes easier and more accurate. The business world is fast changing that is imperative to stay ahead of the competition and empower your people with the tools and advancement that is available. The proponents noticed that the company named Homemart Builder’s Center Inc. is using the manual way for inventory of their items. Inventory system is one of the hardest and most important task in business or school transactions. Everything should be clearly and correctly stated based on the record of the company. This company which is located at Talaba IV Bacoor, Cavite started since the year of 1995. It takes time for them to search some files for the sales report because they have to do it manually. They find it hard also to retrieve those files stored in their file cabinets which they might lost because of certain chaos. See more: how to write an introduction paragraph for an essay Statement of the Problem This study seeks to create a system that would be used by businesses with regards to faster inventory transactions. This study tried to answer the following questions: 1. How to make an inventory transaction faster and more sufficient? 2. How they monitor the business performance? 3. How to make inventory of items much easier through the use of computerized inventory system? The system would help the staff of the company in terms of inventorying for much faster and efficient. It would be both beneficial to the owner especially for the buyer. To the owner, there will be a quick flow of business transactions. Significance of the Study The owners could easily check the increasing and decreasing items. The performance of the Company can also monitor through its sales report anytime needed. In addition, the program would help the owner with regards to their inventory since the monitoring stocks would be easier. Objectives of the Study Generally, the study aims to develop a system for Homemart Builder’s Center Inc. Specifically it aims to: 1. Create a Computerized Inventory System for the owner and employees of the company; 2. Make it easy monitoring the transaction and information of items. 3. Aimed to develop a Computerized Inventory System to increase a speed of service in terms of inventorying the items. 4. Monitor the performance of the company and also help the owner of the company on inventory of items in an easy and fastest way. Scope and Limitation The system was created only for the business of Homemart Builder’s Center Inc. The items will be inputted to the program through Item number. Price and quantity should also be inputted manually .It can update, delete and search information about the items. Have security featured specially to the owner’s file. The program will not include for other company’s use. The software can’t work without computer and electricity. It may not be applicable on items that do not have an Item Number or code. On the other hand, the items that do not have code will be manually inputted. Time and Place of the Study The study was conducted at Cavite State University Cavite City Campus from November 2012 to March 2013. Definition of Terms Inventory – It is the amount or value of a firm’s current assets that consist of raw materials, work in progress and finished goods; stock. System – a group or combination of interrelated, interdependent, or interacting elements forming collective entity; a methodical or coordinated assemblage of parts, facts, concept etc. Human Resource – the workface of an organization. Database – a systematized collection of data that can be accessed immediately and manipulated by a data- processing system for a specific purpose. Hardware It is a business that has metal tools, implements etc.esp cutlery or cooking utensils.

Capitalist society

Capitalist society What are the defining characteristics of a capitalist society? Which characteristics have held constant, and which been transformed, in the period since the 1970s? In this essay I am going to examine the six main characteristics of capitalism, as outlined by Adam Smith in his book An Inquiry into the Nature and Causes of the Wealth of Nations (1776). To aid me in this I shall include references from a broad range of Sociologists in order to elaborate on Smiths points and provide elucidated examples. I then plan to discuss how these characteristics have been transformed since the end of the rapid economic growth post World War Two in the 1970s and the catalysts for these transformations. Prior to this I am going to give an overview of the definition and inception of capitalism. Edmund Burke (1795) defines a capitalist society as one in which even labour is seen as a commodity; the means of production are privately owned by the bourgeoisie whom pay the proletariat a wage in exchange for their labour. Good are produced in accordance with what will make the greatest profit for the bourgeoisie rather than to comply with the needs of the consumer base. The history of capitalism can be traced back as early as the 8th century, in his book Capitalism in Medieval Islam, The Journal of Economic History Sabhi Labib refers to this as, ‘Islamic Capitalism; the stability and relatively high value of the dinar currency led to the establishment of one of the first economies were money was traded in exchange for goods or services. However capitalism didnt become dominant in the ‘West until the 18th century, the catalyst for this was the French revolution of 1789. During this time social stress built due partially to an excessive population, which led to food shortages and disease epidemics. Despite the recent growth of capitalism due to increases in overseas trade and thus the continued growth of the economy the majority of French citizens (especially in rural areas) continued to live at or below the poverty level. Furthermore the stratification system of dividing the population into a hierarchy of social orders at birth caused social unrest. People wanted social change but were unwilling to act, until the fall of Bastille. The storming of the French prison by a group of middle class demonstrators protesting the dismissal of Jacques Necker effectively acted as a catalyst for the revolution; people began to realise that drastic action could bring about social change. Violence dominated the French Revolution; King Louis XVI was dethroned and beheaded and in 1793/1794 thousands more also met this fate, executed because they were thought to be anti-revolution. The French Revolutionary government, who had seized power during the political instability that followed the abolishment of the monarchy, entered war with most of the major powers in Europe, a war that outlasted the revolution. Throughout the bloodshed a number of important changes took place, the most radical of these being the abolition of feudalism and the establishment of a new order. A massive shifting of power from the Roman Catholic Church to the state took place; property was taken from the Church and members of the clergy were forced to sign an oath swearing loyalty to the state. The French revolution was swiftly followed by the Industrial Revolution in Britain, which in turn led to the spread of revolution across Europe. The Industrial Revolution brought an end to feudal society in Britain and a capitalist economic system began to develop through the growth of free labour which liberated industries such as the textile industry. E.A Wrigley wrote that industrialisation was the product of a steady increase in per capita income (1972). Though it should be noted that the economic changes were not the only factors to contribute to the rise in capitalism, the process also involves a wider set of social changes (Kumar 1978) for example Max Weber believed the Protestant ethic was a driving force in the development of capitalism. Now I have given an overview in to the development of capitalist societies I am going to discuss the characteristics associated with them. As previously stated Adam Smith outlined six characteristics of the capitalist society, the foundation of these characteristics was the notion of freedom; Smith believed that capitalism was characterised by individuals having both freedom of enterprise, that is the freedom and right to own property and/or a business and the freedom to dictate their own labour and consumer habits (freedom of economic choice). This freedom is however restricted by human need for sustenance and the means of production, ‘He is not forced to live according to the plan of a planning authority enforcing its unique plan by the police, i.e., the social apparatus of compulsion and coercion. What restricts the individuals freedom is not other peoples violence or threat of violence, but the physiological structure of his body and the inescapable nature-given scarcity of the factors of production. (Mises, L. The Anti-capitalistic Mentality, 1956 CH.1) A further characteristic put forward by Smith was the division of labour; for humans to carry out this production of materials they have to form what are known as, ‘relations of production, and divisions of labour must be made which are determined by the means of production at the time and whom owns them. According to Geoff Pilling (1980) for these relations of production take on the form of classes, as they have done present day, the productive forces must reach a certain level of growth (he further noted that if productive forces continued to increase to a higher level society may return to being class-less). . To illustrate Adam Smiths theory that within in a capitalist society there are high levels of self interest it is useful to look at the work of Marx. Marx used the model of a modern capitalist society as an example of how we can look at how the unequal distribution of the means of production leads to class development and thus class conflict. The bourgeoisie (ruling class) own the means of production, which means that for the proletariat (working class) to gain the materials they need to sustain life they must exchange their labour for a wage. According to Marx, capitalism is driven by an innate greed, especially within the ruling class; capitalists try to find ways to increase workers efficiency and force them to work longer hours. Caporaso and Levine (1992) noted, . ‘As a result profit increases, real wage (subsistence) remains the same the worker works harder, and longer whilst his share of the product declines. . This sets the interests of the two classes in opposition each acting in accordance with their own desires, as the working class are trying to limit the amount of exploitation they suffer. In order to control excesses of both individual and collective self interest capitalist societies require a competitive market, ‘As it is the power of exchanging that gives occasion to the division of labour, so the extent of this division must always be limited by the extent of that power, or, in other words, by the extent of the market. (Smith, A The Wealth of Nations, Book I, Chapter III, 1845) To ensure this competitive market there must be a large population of buyers and sellers, this is to ensure that no one person or group of peoples can dictate the price of a good or service by manipulating the supply or demand. One recent example of a company attempting to manipulate the supply/demand chain is that of Apple. The corporation is one of the main buyers of NAND flash memory chips, they are accused of indicating to their suppliers that they require larger volumes of stock than they actually intend to purchase. In order to meet this demand the suppliers increase production and as a result are left with a surplus amount of stock which they are forced to sell at a reduced rate. Moreover a competitive market must allow everyone free entrance and exit from the marketplace and must not restrict knowledge; both buyers and sellers must be aware of the markets that exist and the range of prices. The final characteristic of a capitalist society given by Adam Smith is that of limited government or laissez-faire, however it is a theory that only works if the aforementioned five characteristics are fulfilling their role. Smith believed that the government should not intervene in the marketplace as that would ruin its chances of operating efficiently and to its full potential. He saw it as the governments role to police the marketplace by creating and enforcing laws to ensure fair practice as well as helping to settle disputes. Now I have provided insight in to the characteristics of a capitalist society I am going to discuss how economic events, including two global recessions, over the past forty years have affected the characteristics and policies of the capitalist system. World War Two was the catalyst for the beginning of mass production of goods, this was known as Fordism. The process was named after Henry Ford, whom helped develop the first car that was economically viable for the working class through the use of assembly lines. Not only did this method of mass production lower the price of the end product, it also enabled Ford to hire unskilled workers which helped reduce unemployment at the time. Wages in his factory were high, at five dollars a day which enabled his employees to become consumers through this Ford managed to boost the economy. The practice of Fordism helped overcome the economic depression that occurred during the 1930s as it decreased the numbers of unemployed and increased the efficiency of workers meaning that profits rose. However the Fordist work structure was abandoned in the 1970s when economic crisis put an end to the post-war boom. The causes of this economic downturn were the oil crisis of 1973, the 1973-74 stock marke t crash, a period of slow economic growth (stagnation) and inflation. Gamble and Walton (1976) used statistics to show that it was no longer realistic for ‘Western societies to practice Fordism; they found that by 1975 3.5% of the UK was unemployed (which went against the Fordist ideal of full employment) and that inflation had increased by 27%. The aforementioned factors combined led to a massive decrease in consumerism. This economic crisis caused dramatic changes within the capitalist system and the development of a new system of economic production post-1970 that is often called Post-Fordism. It should however be noted that although the economic downturn was the main driving force for the introduction of Post-Fordism, globalisation and advances in technology also aided the transformation. Flexible production defines Post-Fordism; producers began to look more closely at the individual needs of their consumer base and produce small amounts of specialised goods rather than mass producing standardised products. One example of this is that of ‘Third Italy, this was the name given to regions of Italy such as Tuscany and Veneto that were encouraged by the Italian government to produce small quantities of high quality products. The goods were produced in small workshops with a workforce of fewer than fifty people and workshops from different regions often pooled their resources in order to purchase machinery. Despite the fact that these unique products were highly desirable to consumers and thus enabled these small companies to charge more advances in technology during the 1990s led to many corporations once again succumbing to mass production. Writing of Benetton, whom started as a small family business in Veneto (Third Italy) before becoming a large corporation, Castells stated, ‘New technologies allow for the transformation of assembly lines characteristic of the large corporation into easy-to-program production units that can be sensitive to variations in the market (product flexibility) and in the changes of technological inputs (process flexibility). (2000: 167) This product and process flexibility has enabled Benetton to maintain their individuality and the exclusive feel of their products regardless of their current status as a global fashion brand with over 6,000 retail outlets. Another such change is the deregulation of markets. Reich (2007) wrote that post Second World War capitalist society was dominated by ogliopolies whom controlled the industry; they were aided by government regulation that allowed them to keep out competition. Changes in the seventies however reduced the power of these large conglomerates as the government simplified laws regarding the market place, this led to a massive increase in competition as it became easier to start up businesses. Competition was further increased by the globalisation of the capitalist economy as corporations began increasing their consumer base by seeking larger international markets. The deregulation of markets is a product of the theory of Neoliberalism, which aims to increase the efficiency of governments and improve economies by transferring some economic control from the public sector to the private sector (Cohen 2007). This policy complies with Smiths theory of laissez-faire as it reduces government intervention. Margret Thatcher, whom served as prime minister of the UK for eleven years was an advocate of this policy; between 1979 and 1990 she oversaw the privatisation most of the United Kingdoms utilities including British Telecom, British Railways and bus services throughout London. And although the current government has yet to privatise any public services there does not appear to be any intention of reversing the work done by Thatcher in reforming the economy. There is no doubt that the capitalist system has undergone many transformations over the last few decades; the changes to economic policy caused by the current global recession serve to reinforce this. However the foundation of capitalism and the core values of the system remain intact; the essence of capitalism is still profit. The proletariat are still exploited by the bourgeoisie and the rich-poor divide increases each passing year (particularly in less economically developed countries for example in 2007 the amount of billionaires in India almost doubled). Adam Smiths vision of a competitive market that could not be dictated by any one corporation now seems too idealistic; the ‘free market is controlled by those who own large conglomerates, their wealth ensuring that nothing stands in their way. References Books Burke, E. Thoughts and Details on Scarcity, Edition 3, 1800, Oxford University: F. and C. Rivington and J. Hatchard. Caporaso, J. A and Levine, D.P Theories of Political Economy; 1992, Cambridge University Press Castells, M. The Rise of the Network Society, The Information Age: Economy, Society and Culture Vol. I; 2000, Cambridge, MA; Oxford, UK: Blackwell Cohen, Joseph Nathan The Impact of Neoliberalism, Political Institutions and Financial Autonomy on Economic Development, 1980-2003; 2007, Dissertation, Department of Sociology, Princeton University. Defended June 2007 Gamble, A and Walton, P. Capitalism in Crisis; 1976, Macmillan Kumar, K. Prophecy and Progress The Sociology of Industrial and Post-Industrial Society; 1978, Viking Labib, S. Capitalism in Medieval Islam, The Journal of Economic History; 1969 pp. 79-96 Mises, L. The Anti-capitalistic Mentality; 1956, Indianapolis: Liberty Fund, 2006. Pilling, G. Marxs Capital, Philosophy and Political Economy; 1980, Routledge Keagan Paul Reich, R B. Supercapitalism. The Transformation of Business, Democracy, and Everyday Life; 2007 Knopf; illustrated edition Smith, A. An Inquiry into the Nature and Causes of the Wealth of Nations, 1845, Nelson Wrigley, E.A The Process of Modernization and the Industrial Revolution in England, Journal of Interdisciplinary History, Vol. 3, No. 2, Economics, Society, and History 1972, pp. 225-259 1972, Massachusetts Institute of Technology and the editors of The Journal of Interdisciplinary History. Websites http://www.marxists.org/archive/pilling/works/capital/index.htm http://oll.libertyfund.org/?option=com_staticxtstaticfile=show.php%3Ftitle=1889chapter=109993layout=htmlItemid=27 http://arstechnica.com/apple/news/2009/11/apple-using-dodgy-tactics-to-get-better-nand-flash-prices.ars

A Dad’s Guide to Bonding with a Breastfeeding Baby Essay -- parenting,

For me, becoming a dad for the first time was an amazing experience. Nine months of planning, anxiety, and excitement reached its climax during labor and delivery. The next thing I knew, I was holding a beautiful, mini human being I helped create. As I was sitting there, high on parental euphoria, I felt like there’s nothing in the world that could ruin such a perfect moment†¦ until the moment was quickly shattered by the baby’s piercing hunger cry. If a baby is breastfeeding, it will probably be mom - not dad - who will swoops in to save the day. As a new father, you may struggle to find your place in the life of your newborn if your baby is breastfeeding exclusively. Much of an infant's time is dedicated to sleeping and eating.[1] For a breastfeeding baby, it is the mother who is the primary source of nourishment. This can be a frustrating and isolating experience for dads. It can sometimes lead to the perception that fatherhood does not play a key role during the early stages of development - a perception which couldn’t be farther from the truth. There are numerous ways that men can make unique and meaningful connections with their babies. Creating a Routine Did you know that routines - especially bed time routines - can help your baby?[2][3] There are a many facets of daily care which dads can use to create opportunities for bonding. Give mom a break and establish a few things you can do with your baby regularly. Some ideas: bathing dressing diaper changes While you are doing these things, you can also talk and sing to your baby. Your child will begin to associate these activities with you. As a result, you will be identified as someone who they can look to for care and it will deepen your connection with your ... ...cialists of Indiana - ITSI Research Briefs: Effects of shared parent-infant book reading on early language acquisition, 2007 6. Skin to Skin Contact is also known as SCC. 7. Sturdy Memorial Hospital: The Comfort of Contact, 2014 8. OB.Gyn.News: Early skin-to-skin contact promotes breastfeeding, benefits baby, 2013 9. WebMD.com: Skin-to-skin care with the father after cesarean birth and its effect on newborn crying and prefeeding behavior., 2014 10. Fathers can effectively achieve heat conservation in healthy newborn infants., 1996 11. The International Childbirth Education Association (ICEA): ICEA Position Paper Skin-to-Skin Contact, 2014 12. National Institute of Neurological Disorders and Stroke: NINDS Shaken Baby Syndrome Information Page, 2014 13. Centers for Disease Control: Fathers’ Involvement With Their Children: United States, 2006–2010, 2013

Mcdonalds Company Facts Essay

  Explain the purpose of the business. * Does the company operate on a profit or non-profit basis? Explain your answer with details. * Does the company provide a service; manufacture a product, internet based or perhaps all? * Where is the business located and how many locations are there? McDonalds’s provides a service of fast food to people all over the world. The top 5 are America, Japan, Canada, United Kingdom, and Germany. According to 2007 statistics, McDonald’s serves more than 27 million individuals daily. Headquarters are located in Oak Brook, Illinois. It is both a profit and non-profit orientated business. Jim Skinner, the CEO, owns 33,000 restaurants in 119 countries. 59% of McDonald’s restaurants are owned by independent people. McDonalds also invests into the stock market, with shareholders that receive dividends and money when he or she sells the stock. McDonalds supports non-profit organizations like, The Ronald McDonald house fund provides free housing for families with children that are hospitalized far away from home and grants to charities in need. B. Explore the history of the business * Provide a chronological history of the business indicating significant events during that history. In 1940, Dick and Mac McDonald opened a Bar-B-Que drive-in. Eight years later; the drive-in was shut down and turned into a 9 item self-serve drive-in. By 1958, McDonald’s was already a sought out place to eat and sold their 100 millionth hamburger. In 1967, they went international and opened a McDonalds in Canada and Puerto Rico. A year later, McDonalds created and started serving their famous Big Mac’s. McDonalds celebrated their 50th anniversary in 2005 and continue to serve Big Macs, happy meals, cafe specialties, and dollar menu items to millions every day. Ray Kroc can be thanked for McDonald’s expansion. In 1955, he made McDonalds a corporation and 5 years later bought McDonalds rights. He was able to build McDonald’s in to a top franchise fast food restaurant. C. Discuss how the capitalism’s four basic rights are illustrated in the operations of this business. * What form of economic environment does this company operate (ex: monopolistic competition versus oligopoly, etc. ) McDonalds operates in a monopolistic competition. There are 2,400 McDonald’s franchises. With 80% of the businesses being franchised (McDonalds). This means that McDonalds does sell to private owners and are practicing this right. They are in competition with all fast food restaurants, like Wendy’s and Burger King. But McDonalds also has to compete against real restaurants and home-cooked meals. According to QRS magazine, McDonalds is the top fast-food business in America (QRS magazine) so they are having no problem competing or making profit’s. McDonalds uses the freedom of choice by adding specialty coffees and shakes to the menu, along with premium salads and a few other products. D. What role does the government play in the operations of the business? McDonalds has to follow all Occupational Safety and Health Administration (OSHA) regulations. This means that they have to make sure all floors and walkways are clean and free of clutter. McDonalds has to post all OSHA safety signs and allow breaks for employees. OSHA also has regulations on the minimum wage an employer can pay an employee. Currently, the wage is $7. 25 (OSHA). In 2011, a health law was passed that now requires McDonalds to post all data on calories in their food. This has caused McDonalds to rethink some of their items and make them healthy. An example of this would be with kid’s happy meals that can now substitute french fries or pop for apples or milk. Internationally, the United Kingdom has a Children’s Food Bill intended to highly regulate the advertising of happy meals and fast food aimed at children (Wikipedia). McDonalds has to be careful not to rope kids in to wanting unhealthy food. E. Describe the legal form of the business and indicate some of the advantages/disadvantages of the form. McDonalds is an S corporation. Most advantages of an S corporation are received by shareholders and employees that are shareholders. Some advantages of an S corporation are better legal protection and a reduction in payroll and employment taxes. Some disadvantages are accounting, tax preparation and payroll process can be a burden and it costs more than a partnership or proprietorship to start and stop (Nelson). F. How does this business exhibit corporate citizenship and responsibility of business in society? * Describe any â€Å"green† concepts the business might be using or plan on using in the future. McDonalds has a Ronald McDonald House Charity donation box in most of their restaurants. This makes it easy for customers to donate their spare change/money to a good cause. In July of 2011, the movie Smurf was released and McDonalds promoted it and themselves by teaming up with Keep America Beautiful (KAB) to invite kids to â€Å"Smurf the Earth† by choosing Apple Dippers in their Happy Meals. For each digital code featured on Apple Dipper packages and redeemed at HappyMeal. com, McDonald’s and KAB planted a tree in needed areas within national forests across the country. McDonald’s in Latin America also gave away a million sunflower packets so children could grow their own sunflowers. McDonald’s has been a national member of the U. S. Green Building Council (USGBC) since 2007. They have added more efficient lighting, plumbing, storm water management and even a garden in a McDonalds in Chicago, Illinois. McDonalds continues to strive to be greener. G. Discuss any career opportunities within the business. * What type of credentials are needed for a job with this company (example: type of degree/major), experience desired, and any current salary ranges. No experience is needed to work in McDonalds, but they do have a Hamburger University that teaches workers the key to achieving successful procedures, service, quality and cleanliness. The age of a person looking to work at McDonalds depends on the Child Labor Laws in the state. OSHA’s regulations are that no one under 16 can work with stoves, grills, or knifes. Wages vary from minimum wage to†¦ To become a manager at McDonalds, a worker must first complete the first level of the McDonald’s Management Development Program. Being a manager allows the worker to have flexible hours and gain long service awards.

Innovative Widgets Customer Service Plan Essay

Vision †¢This is a statement of how you envision customer services being delivered in the future In five years’ time, Innovative Widgets will be the leader in customer service satisfaction, providing timely, responsive service with integrity, simplicity and a passion for excellence, while meeting or exceeding the customer’s expectations. Mission statement †¢This defines what a company will do to achieve its vision. It may include the company’s functions, goals and philosophies The mission of Innovative Widgets is to always convey a passion for the customer and to consistently deliver the best service experience. Innovative Widgets defines customer service as any activity provided by an Innovative Widget employee that enhances the ability of a customer to realize the full potential value of an Innovative Widget product or service before and after the sale is made, thereby leading to Customer Satisfaction and repurchase. Product standards †¢Provide a clear description of the product standards or specifications (page 27). †¢Use the information provided in the case study. †¢If the information for one aspect of the product is not available in the case study, use your own judgement to outline a reasonable standard. Product (widget) aspectProduct standard or specification DimensionsMean widget size = 10mm Tolerances+/- 3% variance (0.03) = all widgets including tolerances = 9.7mm – 10.3mm PricingCompetitive pricing which is determined by the size and materials MaterialMetal and plastic Delivery3 day guarantee delivery via courier or pick up 24 hours after order taken Customer information and market research policy and procedure †¢Outline policies and procedures for gathering customer information and conducting market research to identify customer needs using the RATER model Policy Customer information and market research policy and procedure Purpose To remain competitive as Australia’s leading manufacturer and distributor of widgets by identifying our customers’ needs Relevant legislation †¢Privacy Act 1998 (Commonwealth) †¢Australia’s Spam Act 2003 †¢Competition and Consumers Act 2010 Procedures Using the RATER model Innovative Widgets will identify customer needs †¢Customer service employees are to contact clients by email or telephone to understand their experiences and expectations †¢Customer service employees will use active listening skills to ensure all information is correct and up to date. †¢Customer service employees will obtain information of all customers using the RATER survey which will focus on the following criteria; Reliability: Deliver what we promise in service and product Assurance: Ensuring our customer have trust in our knowledge and confidence in our ability to deliver Tangibles: Always representing Innovative Widgets at a high standard Empathy: Being attentive to our customers using active listening and courteous language Response: Always going above and beyond in all customer interactions as well as internal customers. †¢Customer service Managers will analyse the survey results to determine customer needs Updated (date)CEO Innovative Widgets 2014 Customer complaints policy and procedure †¢Outline policies and procedures for responding to customer complaints Policy Complaints policy and procedure Purpose The purpose of this policy is to ensure the management of complaints is carried out consistently, fairly and transparently and in accordance with organisational requirements. Relevant legislation †¢Privacy Act 1998 (Commonwealth) †¢Equal Opportunity Act 2010 (Vic) †¢Competition and Consumer Act 2010 (Commonwealth) †¢Occupational Health and Safety Act 2004 (Vic) Procedures †¢Greet the customer courteously and give them your name †¢Listen fully to what the customer is saying. Try to gather all the facts about the complaint and jot them down. Ask questions and summaries what they are saying †¢Never argue with the customer †¢Apologise for any product fault or poor service. Be sympathetic. Ask if the customer will allow us to send the faulty item to our quality department for testing. †¢When you have all the details about the complaint, ask the customer how they would like it to be resolved Updated (date)10/2011 CFO Managing records and data policy and procedure †¢Outline policies and procedures for managing records and data Policy Managing records and data policy and procedure Purpose The purpose of this document is to establish a framework for the implementation and maintenance of an appropriate records management system. Innovative Widget is committed to maintaining a records management system that meets its business needs as well as its legal and accountability requirements. Relevant legislation †¢Privacy Act 1988 †¢Anti-discrimination legislation †¢Do Not Call Register Act 2006 †¢Industry codes of practice Procedures †¢Innovative Widgets records and data are accurate, up-to-date and clear to ensure that they can be used for the benefit of the customer and service provision †¢They must be understood by anyone who needs access to them †¢They are to be treated as confidential and kept secure as per Privacy Act 1998 †¢Customer are allowed to see the information which Innovative Widgets hold about them †¢Any incorrect information must be changed or destroyed Updated (date)CEO Innovative Widgets 2014 Reflection Reflect on how the design of your plan will work to achieve quality customer service and legal compliance. You may wish to include †¢how procedures will work to ensure quality time and cost specifications agreed with customers †¢key provisions of legislation and mandatory standards and an explanation as to why they are relevant to aspects of your plan, particularly policies and procedures †¢best practice models and voluntary standards and codes of practice which inform your plan †¢customer service charters and the importance for public relations and product/service promotion; discussion whether a customer service charter should be developed for Innovative Widgets to explain the organisation’s customer service policy to customers. The main issue with the performance of Innovative Widgets is the implications of the continued bad customer service. In line with the Innovative Widget’s mission statement; to always convey a passion for the customer and to consistently deliver the best service experience. †¢Using the RATER model as the key training tool and used as the underlying aspect of all procedures, will ensure superior customer service; oAlways delivering what we promise in service and product (reliability) oEnsuring our customers have trust in our knowledge and confidence in our ability to deliver to the highest standard (assurance) oAlways representing Innovative Widgets in a positive way (tangibles) oBeing attentive to our customers, using active listening and courteous language (empathy) oAlways going above and beyond in all customer interactions as well as internal customers (responsiveness) †¢All legal aspects are covered to ensure legislation compliance which include; oPrivacy Act 1998 (Commonwealth), Australia’s Spam Act 2003, Competition and Consumers Act 2010, Equal Opportunity Act 2010 (Vic), Occupational Health and Safety Act 2004 (Vic), Anti-discrimination legislation, Do Not Call Register Act 2006, Industry codes of practice